HOW APPLE COMPUTER PUNISHES IT'S RELIGIOUSLY LOYAL FANS
Apple brand, like the Disney brand, or even Scientology, is not just a product.
These brands are regarded as a religion by their fans. In a previous blog
post I commented on how Microsoft
ignores it's own customers and tries to tell them what they will like.
Apple thinks different. It gives the customer what they want, as evidenced
by all the excitement every time a new Iphone comes out. But then
it totally uses it's customers once they are inside Apple's "gated community."
Just like Scientology uses Tom Cruise. If Microsoft's Windows platform might
be too rambunctious and open then Apple products are the opposite. A totally
gated community that runs by their rules. And, like an abused girlfriend,
Apple customers keep on coming back for more.
MARKUP ON MACS Apple phones are a bit pricey but, thanks to
mass production, they are still competitive. Mac computers, however,
are pointlessly expensive. Just look at the comparison at right.
A Windows machine is $3,400 and the similar mac is a whopping $9,500!
And they have the same capabilities because there is no "must have" program
that only runs on Macs. Some of my clients have been burned because
they bought Mac laptops in 2000 when they had more money and the economy
had not yet collapsed. Now eight years later the thing is breaking down
and they can't afford the many thousands of dollars it would take to replace
the Macbook due to 2008 economic collapse. I got a cheap Windows laptop
for $400 once but Mac users have an investment in software and accessories
that makes it hard for them to switch brands.
One thing is for sure:
lowest priced Macs/Iphones are the best value/depreciate less. So you can
sell your old one to help pay for your new one. They hold their used prices
better than the average Windows laptop because they are so sturdy and the
hardware is made by one company.
Apple has already been criticized even by fans as having inadequate warranties.
Decades ago they boasted that their Apple ][ and Mac computers were
well made yet they gave only a three month warranty. Magazines at
the time like MacWorld and MacUser railed for years over these bad warranties.
A magazine is a thing made of paper and you turn pages in it. It's
like a tablet that gives you paper cuts and ink stains. In 2012 Apple
had to stop selling Applecare in parts of Europe due to warranty problems.
And if you buy your Apple product at a non-Apple store the warranty
is not activated by default. If you buy the same thing at the Apple
store the activate your warranty at the time of purchase. Some also
suspect that their phones are built only to last slightly beyond the warranty
period. After that something is likely to wear out or break.
THE APPLE STORE Where I live in the Hollywood/Beverly
Hills area there are several Apple stores and they are almost always vibrant,
busy places where customers obviously enjoy going or the would not be seen
there in such numbers. Sony and Microsoft both tried retail stores
like this and flopped terribly. They just didn't get retail like Apple
does. Unfortunately some of the crowds waiting there are in line to
pick up repaired equipment. Often waits can be long at the "Genius
Bar" or even to talk to an employee. There are just so many people
there asking questions or using computers for free. And just because
you have made an appointment does not mean they will be able to see you
at the scheduled time. Best thing to do is go early the first hour
that the store opens.
Another reason for the crowds is that Apple
makes it's computers in such a way that only the Apple Store can repair
them properly. See below "Why Apple products are hard to open."
Apple store workers are religiously devoted and put up with the difficulties
because they adore the company. Competition is great for jobs at the
stores which means Apple does not have to pay them that much and there is
very little opportunity for advancement. Some of my Apple clients enjoy
going to the Apple store while others consider it a fate worse than death.
PASSWORD INSANITY The Mac OS is known for constantly
bombarding it's users with password requests. Even for making the slightest
change to their system. While that might be better security it is not very
hard to bypass the passwords. They mostly keep the cleaning lady or the
grandkids out of your computer. But even if someone just wants to
download an update to Mac OS (as is their legal right as a purchaser) they
still may have to log onto the Itunes Store, type in their name and password
and make sure they have a credit card on file even if the software they
want is free. It makes it difficult to spend money on their offerings and
I've seen it leave my clients furious that they can't get something done
because they don't remember passwords and logon names.
A CLOSED SYSTEM In conclusion there are both benefits and drawbacks
to Apple's closed system. Some people like to live in gated communities
and some don't. There is no right answer, but remember that once you chose
Apple and go "all in" you are under their control. It is as if you
are Katie Holmes and are told to marry Tom Cruise. He sure is
If you live in a rural area the nearest Apple store
could be hours away by car. This is compounded by Apple being mean to independent
repair places LICENSED with them. Imagine how they feel about me fixing
computers out of my home?? Just try getting your Mac a custom fix job in
IDAHO. Better to send it to
Louis Rossman in NYC.
WHY APPLE PRODUCTS ARE HARD TO OPEN/fIX
Apple products are like a gated community while Windows desktop computers
are so open they can be rambunctious and insecure. Windows gaming is a huge
industry. Mac gaming is not. One is not better than the other they are just
different. Before the invention of the Apple Store Apple's hardware
was designed to be easy to open. But once they controlled their own
repair facilities they began designing computers to deliberately look great
but be hard to open. Make their own religious zealot employees put
up with crazy screws and batteries glued in. This also stabbed long
time mom and pop Apple authorized repair centers in the back who had been
their local authorized dealers. Now you need to take it to the Official
Apple store for service. Just check the bottom of one of their beautiful
all in ones. It is great looking smooth aluminum. No ugly screws
to make it easy to open! Apple invented something called a "pentalobe"
screwdriver to make their products tamper resistant. Yes, they invented
their own screwing system to screw the consumer. For a year Apple had a
monopoly on a screwdriver!
Pentalobe screws have been used by Apple
since 2009, when they were first implemented in the 15-inch MacBook Pro.
They have since been used on other MacBook Pro, MacBook Air and iPhone models.
Apple attracted criticism upon the introduction of the pentalobe; it was
seen as an attempt to lock individuals out of their devices. If brought
in to an Apple Store for repair, iPhone 4 models with #00 Phillips screws,
if any, are replaced with 0.8 mm pentalobe screws. Third-party manufacturers
rushed to produce screwdrivers that would remove 0.8 mm pentalobe screws
after the iPhone 4's release in June 2010. Trying to remove a pentalobe
screw with the wrong screwdriver will strip the screw making it unremoveable.
when you take your laptop or phone in to be repaired at the Apple Store
I guarantee there is some poor slob in back surrounded by crazy screws and
lots of them. The store's vacuum cleaner contains 90% sucked up screws.
Apple deliberately uses glue instead of screws too often. Or their products
have too many screws, tiny screws, weird non-standard screws, require special
suction cups to open, or have customized internal organs that are Apple-only.
It makes it hard for me to repair them which is just what Apple wants.
All too often I have had to tell laptop owners "Just take it to the
Mac store and pay though the nose." This also makes their products
hard to recycle. When Apple tried to bring more manufacturing back to the
USA after COVID-19 the could not because they had forced the Chinese suppliers
to make so many crazy screws! This country can barely make hamburgers or
pornography, much less teeny weeny titanium kooky headed screwlets.
RAM, the memory computers use for temporary storage, is often soldiered
directly to the motherboard by Apple. This means you can't increase your
laptop's memory once it leaves the factory. And the laptop's display
may be fused into a solid piece. This means that if ANYTHING goes
wrong with the screen the whole upper half of the laptop must be replaced
as a unit. Iphone and Ipad screens are similarly fused making their
replacement complex. This was done to make the phone slimmer and harder
for outsiders to open.
worse, Apple goes out of its way to make SURE replacing their batteries
is a hassle. FACT: batteries wear out after a few years and MUST be
removed and replaced. Unlike my Android phone from Samsung, Apple
phones cannot be opened by consumers. Apple wants to be the ones to swap
out the battery. Its an attempt to get you to just buy a whole new
phone when the old one's battery dies. And not only are Macbook laptops
hard to open, once you get inside you may find that the battery you are
trying to replace is glued to the system or soldered in place!
taking that laptop to the Apple store for a
new battery will set you back $400! It turns out, in modern Mac
laptops the battery isn’t just a battery. In a quest to make machines thinner,
Apple made the batteries unserviceable by the user (as well as removed much
of the protective covering). The battery is glued to the bottom of the keyboard
which means they have to replace both at the same time (even if your keyboard
works just fine). It could also take three days to get the computer
Yes, three days to swap a battery. Three days to repair
something on a Mac laptop that every Mac laptop is supposed to need done
before the machine fails. The battery is rated to last less than the machine
for most users. Nearly everyone who buys a Mac laptop should need to replace
the battery (unless they are programmed to constantly upgrade). Why? Well
it turns out that battery is not just attached to the keyboard, but also
the logic board which controls a lot of the computer. A very difficult repair
I'm told. So in Apple's insane quest to get laptops a few millimeters thinner,
a standard repair like a battery swap takes 3 days. Now it turns out that
it doesn’t actually take 3 days, its just the line is really long and it
does apparently take several hours per machine.
As this video explains Apple's overpriced power and other cables are
designed to break! Why? To make you buy another one ASAP and then blame
yourself for twisting the cable around too much. With Apple it is always
about fooling you into spending more money and blaming yourself. Scientology
style gaslighting! Apple also loves to make anorexic "too thin" products
because they look good. So they removed the ugly but protective collar on
their power cables to make them look more anorexic and die more easily.
Then, to pay lip service to enviromentalism, they removed vinyl (polyvinyl
chloride/PVC) from their all of their products. But vinyl makes plastic
stronger. If only they had kept a small amount of PVC where they really
needed it the cables would still work. But that is not as profitable as
forcing people to wear out their cables too fast and just buy another. $80
is too much for a simple power cord! The green solution!